For You,
Your Team,
and Your Product

Empower your team to execute and deliver business outcomes by including everyone in the product process.

0Pro hero
Product
Strategy
Planning
Insights
Accessibility
Iteration

Why We Exist

We started 0Pro to solve a problem we kept running into ourselves.

Small teams move fast. Everyone wears multiple hats. Product decisions are business decisions, and business decisions shape the product. Yet most tools are built for one function at a time, creating friction, misalignment, and constant overhead.

0Pro brings technical and business teams into a single system to manage product and business together, with a shared structure that scales from people to AI.

Our focus is simple: reduce complexity, automate the obvious, and give teams a foundation that stays useful as work, ownership, and execution continuously change.

Principles & Methodology

0Pro is built on a set of principles that guide how teams should think about work, and a methodology that puts those principles into action.

Your Product

Capabilities | Objectives | Tasks

Every product has core functions, every new feature belongs to a core function(s) and lives beyond release, and traditional tasks represent the work to be done.

Your Work

Now | Next | Later

Simplify task management, factoring real-time adjustments to priorities. Easily communicate and display what is being worked on now, and where resources will be applied next.

Your Strategy

Must-haves | Nice-to-haves

Account for variability and the unknown by agreeing on non-negotiables, while allowing the plan to adapt and grow as strategy shifts.

Your Priorities

Revenue | Growth | Strategy | QoL

Include the entire organization in the prioritization process by ensuring their voices have a seat at the product table.

Your Role

Role | People | Agents

Ownership & work is assigned to roles not people (or agents), allowing people to naturally move between roles & prevent information loss.

Your Time

Acitive | Passive

Allow for the assignment of passive work to help support lower priority opportunities progressing over time.

Key Features

People

People

  • Role-based ownership
    Create roles first, then assign people. Roles remain stable even when team members shift.
  • Cross-department transparency
    Everyone sees a version of the product process that makes sense to them.
Planning

Planning

  • Milestone-driven planning
    Replace rigid timelines with milestones that adapt to reality.
  • Prioritization with context
    Vote on priorities across revenue, growth, strategy, and quality of life.
Technology

Technology

  • Integrated feedback & insights
    Documents, insights, and feedback live inside functions and features.
  • AI-enabled automation
    Translate requirements by business function, generate docs, and scaffold tasks.

Who It's For

Founders

A high-level view of who and what is being worked on, in an easy-to-digest now, next, later format.

Product Owners

Combines stakeholder management, planning, accountability, and visibility that fit your company.

Agencies & Ops Leads

Gain visibility and easy-to-consume insights across multiple projects while keeping teams accountable.

Pricing

Free
$0
First 2 members
First product owners
Start your journey, learn the tool, and then invite others once 0Pro has earned your trust
Team
$50/mo
3–10 members
Founder team plan
Fair pricing for small teams juggling many subscriptions
Scale
$12/user
>10 members
Usage-based scaling
Adoption is hard, don't pay for teammates who opt out

Vision

The adventure and allure of building new products comes from the daily shifting priorities and opportunities that consistently challenge yesterday's (fully locked-in) strategies and priorities. 0Pro exists to meet the realities of real teams, where it's less about perfection, and more about managing the chaos, being flexible, and accounting for the unexpected. The intent is practical planning with high-touch insights, accountability, and transparency across business functions.

Our vision is to empower the entire company with a visible role in delivering practical business value.